Digital Content Manager
Rachel leads the development and delivery of digital and content strategies in line with Global Fishing Watch’s global communications strategy. She is responsible for setting goals and driving strategies to build Global Fishing Watch’s online presence, develop compelling content and journeys, and grow and engage target audiences.
Prior to Global Fishing Watch, Rachel was a strategic lead of branding, marketing and communications for the international, science-based, seafood sustainability non-profit, the Marine Stewardship Council. Here, she led multiple successful ATL marketing campaigns for the UK and Ireland to increase brand awareness and drive change in seafood sustainability. She received distinction in the Diploma in Professional Marketing with the Chartered Institute of Marketing (CIM) and has a Bachelor’s degree in Journalism and English Literature. Outside of work, Rachel loves exploring the world, hiking and cooking.